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Hoxton Hotel's £1 Room Sale

Message from David Taylor – General Manager

All 1000 rooms sold out in 26 minutes with a staggering 40,580 people trying to book in the first 5 minutes alone.

Sorry - we had a technical blip at the start which meant that the £1 rooms were not available to book until 12:15. For those of you who are technically minded, we had to change from the flash page to HTML so that the £1 rooms became available.  Not quite sure why yet. It remained extremely difficult to access the booking engine and we are aware that you could not see a calendar and were therefore choosing from a range of dates, some of which may have already sold out. I am sorry if you found this a frustrating process. I know this was hard work as I tried myself…

The £29 rooms were available from 12:00 and therefore sold out first. This is surprising as it is normally the other way around.

- We are sorry if you were not successful.

- Not everyone could be a winner.

We will continue to work with our technology partners to help the booking system cope with the huge number of people trying to book these rooms.

Congratulations to those of you who were successful. We look forward to seeing you over the next 3 months.

For those who did not manage to book, there will be another £1 Sale in January 2009 – Please register on our database to learn more about it.

With best wishes.


David Taylor
General Manager